My Top 5 Takeaways from Keller Williams Family Reunion

Today I’m flying back from New Orleans (though currently stuck in an airport in Philly) after four days of intense training, masterminding, and networking at Keller Williams Realty’s annual event, Family Reunion. The convention center was packed with 15,000 people. The energy and idea exchange was incredible. I always leave those events feeling inspired and grateful to be part of such a revolutionary organization. An organization, by the way, that was just ranked the #2 training organization in the world across all industries! 


adam and garyThis year was a real full-circle moment for me. Six years ago, I attended my very first Family Reunion in New Orleans. This year, I had the honor of being on stage with Gary Keller and other top agents, not once, but twice. It was a bit surreal and when Gary asked me a question, I felt outside of my body and was able to witness the words just flowing out of me. It wasn’t the first time I’ve been on stage at a Keller Williams’s event in the past six years, but being back in New Orleans with Gary two feet from me, instead of two football fields away, just felt right. 

My first trip to New Orleans was just a few weeks after registering with KWRI to open the first Market Center in Vermont. I had no idea what I had gotten myself into. A few nights before the trip, I lay awake in bed all night. I was scared. Maybe I had taken on too much. Moved too quickly. Didn’t do enough research. It was one of my darkest nights.

“Even the darkest night will end and the sun will rise.” – Victor Hugo

But a couple days later, I boarded a plane to NOLA and my life would never be the same. I remember watching all these Mega Agents on stage with Gary Keller and I knew I had found my home. I had never been around people before who thought as big as I did (even bigger) and who spoke the language of leadership, growth, and resilience at such a high level. Right then, I knew I wanted to be on stage with them. My thinking had been elevated and I would never be able to go back to my previous level of consciousness. My life was forever changed and I knew I was on the right path to achieve massive success and growth.

I went back after Family Reunion and launched KW Vermont. I started my entrepreneurial career as a Realtor, and real estate will always have my heart, but I wanted more. I want to have as many experiences while I’m here on Earth and never want to be limited. So a small real estate team turned into a large real estate team, then we expanded into additional states. I founded a construction management and development company with my brother. Then started a capital firm. Then a coaching and training organization. And then a foundation to strategically give back. And, as you can imagine, I have several other ventures I explore on a monthly basis and will continue to build additional companies that make sense to my overall vision of changing the way people live and play.

I am not actively in production any more and I consider myself a business owner and empire builder first, and a Realtor second, but I will never forget that Keller Williams gave me the confidence and the tools to become who I needed to be in order to live the life I have now. #grateful

adam and gary 2

Here are my top 5 takeaways from this year’s Family Reunion:

  1. Think even bigger!
  2. Who’s money is this anyway? I have been entrusted with a lot of money and does it really belong to me? What can I do with this money that I’ve been blessed with? How much can I give? Shameless plug for the new MREA book coming soon! 
  3. “A big shot is a little shot that kept shooting.” – Gary Keller
    Small decisions every day add up to exponential rewards. When you’re in the grind, putting in the time and the hard work, you earn your right to be at the top.
  4. Connections. Be nice, respectful, and kind to everyone you meet. You never know when you might be in relationship with them.
  5. Don’t compete with your peers. Running along side someone, helping them grow, pushing each other, and finding joy in each other’s successes is a hell of a lot more fun then running the race alone.
What were your biggest ahas from Family Reunion?

Next year – Vegas!


A Day in the [Herg] Life

I get a lot of questions about what my schedule looks like, so this week I’m going to break it all down for you.

I have developed a very specific rhythm to my days and it’s going to seem like I’ve got this whole scheduling stuff down. And for the most part I do. But it does not come naturally and it hasn’t always been this way. Not too many years ago I cursed mornings, stayed up late, and got pissed when I had something scheduled in my calendar. I felt like my time was being robbed and someone else was controlling my life. Sound familiar?

It took many many months of discipline to realize that my time was not being stolen. If I was strategic and purposeful about what I was doing, I was actually investing my time. I was not spending my time in meetings, I was investing minutes with my leadership team in order to provide big returns for my organization. That was one big mindset shift for me! I still struggle a bit when I look at my calendar and see most of my time blocked off, but I know it is what I must do in order to lead the life I desire.

Leave a comment if you have more specific questions, I’m always happy to share!


Wake up and immediately drink a glass of water with wheatgrass and go outside for a few deep breaths of fresh air (yes, even when it’s -10 and snowing or when it’s humid and 95. The point is to shock the system and move quickly into a different state.)

5:00amMeditate for 20 minutes (I practice Transcendental Meditation)

5:30am – Journal I have several different journals I write in each day while drinking a cup of black coffee. I use Evernote to journal. I’ll do a separate post just on journaling at some point, but here are the basics:

  1. Life Journal – This is a stream of consciousness where I write about my life, my thoughts, my challenges, my successes, the good, the bad, and the ugly.
  2. Gratitude Journal – I write everything I am grateful for, usually 70-100 things that come to mind. I just keep it flowing.
  3. Gratitude Journal for my Wife – Every day I write something different about her that I am grateful for.
  4. Journal for my Kids – Each child (I have a girl, a boy, and another on the way!) has a separate journal and I write something about each of them – something new they learned, a milestone, a moment we shared, etc.

6:00am – Emails I quickly check emails and set the course for the day for my company. I usually shoot off a few emails touching base with my leadership team and share any ideas or items that need action.

6:15am – Affirmations & Goal Setting I review my future self (email for a blank copy and instructions so you can create your own), 411, personal financial statement, and say my affirmations.

6:30am – Family Time This includes making breakfast for myself and the kids every morning. Here’s a typical breakfast for me (and the kids just have a smaller portion):

  • 6 scrambled eggs (2 whole eggs, 4 egg whites)
  • 1 cup of steel cut oatmeal with fresh fruit and a drizzle of 100% pure Vermont maple syrup

8:00am – 11:30am – Focused Work and Meetings (see Weekly Schedule below for more details)

11:30am – 2:00pm – Gym, lunch, meditate for 20 minutes

2:00pm – 4:30pm – Focused Work and Meetings 

family time5:00pm – 8:00pm – Outdoor Activities and/or Family Time

8:00pm – Emails 

8:15pm – Read I always have a book going on Audible for drive time, usually another book at home, as well as several magazines including Men’s Health, Outside, Inc., Forbes, and Fast Company. Check out to see what’s on my bookshelf now.

9:00pm/9:30pm – Bed 


Mondays – Goal setting and accountability meetings with key team members, coaching calls

Tuesdays – Goal setting and accountability meetings with key team members, coaching calls, Hergenrother Realty Group company meeting

Wednesdays – Coaching call, BlackRock company meeting, meetings with business & educational leaders, exploring new business opportunities, interviews, writing time

Thursdays – Coaching, meetings with business & educational leaders, exploring new business opportunities, interviews

DSC_7295-ZF-2791-74420-1-002-024Fridays – NO SET SCHEDULE. I often use this day for misc. meetings that MUST happen that week (particularly if I’m traveling the following week), time with my wife, hiking, snowboarding, mountain biking, yoga, etc. I usually check the forecast a few days ahead and if it’s going to be nice out, I may work in-office a few hours, then take the rest of the afternoon “off.” A big misconception though is that when business leaders or entrepreneurs are “off” then they are not working. Completely not the case. That’s when I do some of my best work! What I’m doing is disconnecting from the daily minutia in order to come at challenges from a different angle, come up with new ideas, and gain clarity in order to be a better leader and to better serve my company and staff.

Saturdays/Sundays – Same morning personal development time, meditation, family time, outdoor activities, reading


Throughout the month I have several other commitments – usually involving teaching or learning. I teach a class at my real estate office once a month and every few months I’m asked to be a guest speaker at a local college or organization. Several times throughout the year I also travel (yup – same personal development morning schedule) around the country to teach classes on how to recruit, hire, train, lead and motivate talent or to teach inspirational mindset and business classes. Almost once a month I’m at a training event or masterminding with top business leaders somewhere in the country.

kilimanjaroI am also very purposeful about scheduling my vacations which can range from a long weekend at a resort with my wife or whale watching with the kids, to week-long hunting trips, to tropical family vacations, to a yearly adventure trip with the guys.

My days, weeks, and months are so purposeful because I want to experience as much as possible, I want my businesses to thrive, and I want to grow spiritually every day and every year.

What does your day look like? Does your schedule reflect your goals? Are you setting yourself up for success?


Want Something Done Right? Don’t Do It Yourself

I’m inherently lazy. If I can get someone else to do something for me, I do. At home, I have my kids (and they’ve already learned how to leverage me!). At the office, I have to be a bit more strategic.

eisenhowerPretty early on in my career, I knew I was good at a few things: casting a massive vision, leading a team, inspiring action, and implementing quickly. But I also knew that in order to build a big business (and I planned on building a freaking huge empire) I needed to surround myself with the best people on the planet. There is no way I could succeed at the level I wanted to alone.

Within a few months of starting my career in real estate, I hired an assistant. Then fired her. Hired another. Let that one go. Then hired another. But I would rather go through the pain of hiring and firing any day than go through the pain of pushing paperwork, following up with attorneys and accountants, scheduling meetings, etc. But guess what? That is someone’s ideal job!

And that was just the beginning. Ten years later, when my team wants to create a new division or an opportunity comes our way, my first questions are always, “Who is going to do that? Who do we know that can build that division better than anyone else?” I always find a WHO first and then let them implement and execute under my leadership. I do not want a job. So I find someone who does.

And you don’t want a job either. You will become addicted to the income that that job creates and it will be that much more challenging to go hire someone else to do that job in the future. The goal is to be able to insert yourself into your business and life where, when, and how you want to. Not because you HAVE to. Do you really want a job? Or do you want freedom?

lawn-mowing-by-kid-1024x768We all talk about the ONE thing, the 80/20 rule (mine is more like 95/5), staying in your strength zone… but how many of us actually do that? If you want to build a big business, then you need to stay focused on the one or two things that you do extremely well and hire someone to handle the rest – the sooner the better. And no, I don’t mean you need to hire a COO for six figures. Pay the neighborhood kid to mow your lawn so you can work on your blog. Get an intern to handle client calls or administrative work. Or check out or to get almost anything you need taken care of at a very reasonable price. The point it – get someone else to do it!

Find what it is you love to do (maybe that’s leading your company or maybe that’s marketing or maybe that’s administrative tasks). Figure out what gets you excited to get out of bed every morning. Discover your juice of life. Better yet, know what you hate. Understand yourself well enough to know what you want your life to look like and then continue to hire people around you until you are only operating on those few things that challenge and inspire you.

The gap between where you are now and where you want to be is always a WHO.

I teach my team this concept too. From day one I ask them,”Who is your replacement?” First of all I want my team to always be thinking about growth and their next opportunity. But even more so to instill in them the concept of success through others. We can all accomplish more, grow faster, and build our companies bigger when we have the very best people on the planet operating in their 20%. The reality is, there is someone out there who can do parts of your job better than you and who will actually enjoy doing it. Make it your mission to find them and bring them into your life. Your growth and your company’s growth depends on it.

Who is your replacement? Who is your next hire?

Never give up!