The Big Impact of Little Moments

I hope everyone had a wonderful 4th of July holiday with their friends and family! There’s nothing like a good old-fashioned family BBQ, parade, or fireworks display to remind you to slow down and be present (it’s hard to check email on your phone when you’re manning the grill or chasing your kids around the yard!). These are moments and memories that will truly last a lifetime. I guarantee your kids will be reminiscing about these times together 25 years from now when they’re hosting their own family gatherings. It’s easy to make holidays special, but how do we channel that energy and presence into every day life? How do we make every moment count? How do we create defining and memorable moments every day?

Last week, I read the book, The Power of Moments by Dan Heath & Chip Heath, and it really resonated with me as a father, a husband, a friend, and a leader. The concepts are simple, but so applicable to every aspect of life. From your relationship with your partner to the experience you create for your clients, it’s all about little moments of surprise and delight. The beauty of this concept is that it costs little to no money – when you’re talking about the power of moments, it really is the thought that counts – the more novel the better. Think about this, up until your mid-20s, so many moments are new, exciting novelties (your first kiss, first night away from your parents, first beer, living on your own, moving in with your partner, marriage, etc.) As you near your 30s, these novelties decrease and it’s easy to get stuck living the same life year after year. And if you’re feeling this, imagine how your co-workers, employees, clients, and customers feel? There is a huge opportunity to create new moments for your customers and that is something they are not going to forget anytime soon (considering it could be the only surprising moment they’ve had in years!).

About a week ago I challenged my team CEOs to test out this novelty idea with their children, partner, or a complete stranger. Again, the novelty didn’t have to be extravagant, the simpler the better. It was all about disrupting their daily routine and creating a moment, that could turn into a wonderful memory for the recipient years from now. Here are some of the moments that were created in less than 24 hours:

  • Met [my wife] at the new house we’re building to check on progress. I was coming from the office and beat her there. I picked some wildflowers and gave them to her when she pulled in. Cool novelty moment for sure!
  • Well in one hand I had a jug of washer fluid for [my wife’s] car and she thought that was so sweet! And then Boom!!! Flowers in the other hand! [She] loved them both! Thanks for the reminder!
  • Took my daughter to her favorite place to eat (after telling her I was cooking a meal I know she hates).
  • I texted some very special people in my life this message: “Hola, Today I was reminded to let the important people in my life know that they are special and they make my world go round and a better place. That person would be you 🙂 Thanks so much for being in my journey and I honor the light in you. Xoxo.”
  • I brought home treats for the kids last night and brought in breakfast for my team this am!
  • I got my girlfriend some flowers, she had a huge smile on her face. I got [my Executive Assistant] a gift card from PetSmart for her 2 cute little puppies that she adores!!!
  • Over 11 years ago, I was diagnosed with stage 4 endometrial cancer that required extensive treatment and surgeries. SOMEHOW [my husband] was attracted to me during this time and was doing everything in the book to get me just to date him. He was taking me to and from doctor’s appointments and since I couldn’t hold anything down at the time, he found that I was only able to hold down a Wendy’s Frosty. For MONTHS at a time he would ring my doorbell and leave a Wendy’s Frosty on my doorstep (not the smartest move considering we live in Texas and you can fry an egg on the sidewalk), but nonetheless, it was the thought that counts! Yesterday he walked in carrying 2 Frosty’s one for me and one for our sweet [son], It was [our son’s] very first time experiencing the deliciousness of a Frosty and for me….it had been over a decade since I last had one. It was the best reminder of  how blessed we truly are. The moment was priceless… Adam, thank you for pushing [my husband] to be the best version of himself!

The really cool thing is that these moments were just as incredible for the GIVER as they were for the receiver. Even my team who were just reading the responses were inspired and moved. One small moment can have a ripple effect. Take this concept and apply it to your business, your career, your home life, and your daily interactions. What an incredible impact you could make in the world!

Now, I will challenge all of you to do what my CEOs did. Go create a novel moment for someone and share it in the comments! Let’s inspire each other to be better, to do more, to give more. You can transform a life today.

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